Dr. Shaw Bio
Dr. Eric H. Shaw is Professor Emeritus of Marketing at Florida Atlantic University. He has published more than 70 articles, papers, and monographs. His teaching and research focus on strategic planning as well as managerial and consumer decision making. Dr. Shaw serves on the Editorial Review Board of several journals and textbook publishers. He consults for a number of Fortune 500 companies and start-ups, including: Blue Cross/Blue Shield, Carnival Cruise Lines, IBM, and McGraw-Hill, among others. Dr. Shaw also serves as an expert witness in marketing for a number of clients.